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ADDvantage® Real Estate ServicesKeith R. Gordon-Flat Fee listing broker since 1999-Florida broker since 1984.
ADDvantage® is Genuine Florida Flat Fee MLS Service. Through aggressive Internet marketing and great service, ADDvantage® offers By Owner with MLS listings in Florida cities including Orlando, Tampa, Miami, Jacksonville, Fort Lauderdale, and many more Florida cities. FSBO listing on the MLS saves Floridians money. We list homes, condos, vacant land, and commercial anywhere in Florida.
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I had tried full service Realtors with no success. I was very skeptical about ADDvantage and their services but was willing to try. Keith far exceeded my expectations. He was professional, knowledgeable and and very honest. We overpriced our home for the market and he told us so. We had several offers and Keith worked each with excitement and confidence. He was always just a phone call away. I would recommend Keith and ADDvantage to everyone I know!
-Tammy Kent
Listing Florida real estate without paying a 6% commission has become more popular as the word spreads about this innovative and cost saving approach to selling by owner, known as flat fee MLS listing. Right now, only a handful of Floridians know how effective flat rate listing by owner can be. ADDvantage® has taken listing in the MLS by owner to a new level by offering the best customer support with the most innovative programs and services and by guaranteeing 100% reliability to all by owner sellers. From the wide-reaching exposure we provide our sellers' listings to our 8:00am-8:00pm live 7 days a week phone support, when you list MLS by owner through ADDvantage®, your listing will have a better chance of selling than it would with other similar services because we guarantee never to miss a phone call from a Realtor or buyer. We believe that every call could be your sale. For Sale By Owner MLS in Tampa, Miami, Jacksonville, Tampa, Fort Lauderdale, Orlando, Gainesville, Tallahassee, and more choose ADDvantage® to list flat fee MLS Florida two to one over similar services. Florida For Sale By Owner with MLS comes in many shapes and sizes. There are upwards of 80 flat fee MLS Florida websites all vying for your By Owner listing. ADDvantage® is the only By Owner MLS listing service in Orlando that guarantees FSBO sellers will never miss a Realtor showing or a buyer call from 8:00am-8:00pm 7 days a week. This high level of customer service is more expensive for ADDvantage® to offer and therefore we charge a bit more. But unlike the others, we focus on marketing and sales throughout the life of the listing. In other words, we don't just stop at the input of your listing in the MLS. When selling a home by owner with MLS in Miami, Orlando, Tampa, Jacksonville, or other communities, trust our phone ethic, our proactive flat fee MLS Florida listing plans and our attention to all the details that do make a difference in your success.
Listing flat fee MLS with a genuine MLS listing service can help sell your Florida home faster.
ADDvantage® is a genuine Florida flat fee service because we offer what's called a “traditional” flat fee listing. Florida sellers that list in the MLS by owner need protection. An ADDvantage® flat fee MLS listing offers FSBO sellers the most seller friendly MLS listing agreement possible. It allows for “unconditional” withdrawal from the MLS (any other words are not the same); it states that all buyer leads from Realtor.com and other sources belong to the FSBO seller, not the MLS broker; that all calls that come to ADDvantage® will be answered by a professional MLS administrator 12 hours a day, 7 days a week (8:00am-8:00pm); and, all buyer and Realtor® calls are transcribed into an email and sent to the seller in real time.
Read what current and past flat fee MLS clients have to say about ADDvantage®
ADDvantage PLUS™ Remains the Most Effective Flat Fee MLS Florida Listing Plan
By owners in Florida have 3 choices to market their homes for sale. The “go it alone” FSBO sign in the yard. The “by owners” FSBO websites either cost a fortune such as “Buy Owner” and or limit the audience to just their website. By owner marketing, by itself, with no other means of attracting buyers is not effective in today's buyer's market.
Buyers use the Internet 86% of time to locate a home. Realtor.com, homes.com, and the thousands of Realtor® and MLS based websites garner the majority of the serious buyers. To be effective selling by owner in Florida, FSBO's need the big 3…Realtor.com, Homes.com, and the 150,000 Florida licensed real estate agents all working for them.
Are you considering a Short Sale for your Florida home?
Unfortunately many Florida homes are valued less than what's owed to the lender. The decision to short sale your home or condo depends on many factors.
Most people are concerned and confused about the credit impact of a short sale, whether the lender will come after you for any deficiencies and if the lender will accept you (and your credit/assets) as a short sale.
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SAY NO to 6%! There is a better way. |
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Flat Fee MLS listing in Florida…The innovative, effective way to sell that will save you thousands. Pay only the buyer's agent commission or sell “by owner” and pay none! Flat fee MLS with ADDvantage® is the best for sale by owner marketing plan…exposure on 100's of real estate sites including Realtor.com plus MLS exposure!
AVOID THE MIDDLEMAN! Unlike ADDvantage®, many flat fee MLS sites are 3rd party referral companies. »more info
$349 “Traditional Flat Fee listing”
- 9 month listing-cancel anytime
- 25 photo upload
- 8:00am-8:00pm 7 day a week “live” support
- 24/7/365 edits to your listing
- You represent yourself
$599 “Realtor E-Blast Flat Fee listing”
- Same features as MLS ADDvantage® above
- We add our powerful and effective Realtor E-Blast…see sample
- Must offer a 4% or higher buyer's agent commission…read why this helps your sale
$699 “Discount Full Service listing”
- List Until You Sell listing-cancel anytime
- We represent you in all contracts, inspections, and closing docs
- 8:00am-8:00pm direct access to broker Keith R. Gordon
- Pricing advice from the broker to maximize your sale
- Broker personally calls each Realtor for feedback
- We take all calls and schedule all showings
- Includes Street Smart ADDvantage® Realtor® E-Blast if you offer 4%
- Best listing in MLS-Exclusive Right of Sale
- If your property closes, an additional 1⁄3% at close ($699 min) ($333 per $100,000)
We are the best flat fee listing service in Florida! But don't take our word for it…read what our clients are saying about ADDvantage…
Kerry and Kathy Broaddus
St. Cloud, FL
Why flat fee MLS listing with ADDvantage® beats full-service…a must read!
View our MLS Florida Board coverage or preview our flat fee listing agreement.
More About Listing in the MLS with ADDvantage®
When listing your home, condo or land flat fee MLS in Florida, we are your best choice because we offer the highest level of Internet marketing and our “live” phone service starts each day at 8:00am-8:00pm 7 days a week, even Saturday and Sunday.
We are Florida's most successful discount MLS broker. Our success stretches throughout Florida in cities such as Miami, Tampa, Orlando, Jacksonville, Ocala, Tallahassee, Florida Keys, Gainesville, Naples, Fort Myers, Fort Lauderdale, and beyond. Our sales statistics speak for themselves!
Flat Fee MLS listings save by owners from paying 6% because you decide how much commission to offer buyer's agents. Sellers offer buyer's agents 2%, 2.5%, 3%, and sometimes even 4% to get more attention. With flat rate MLS listings, you also have the opportunity sell your home yourself and pay no commission at all! (When sold to a buyer not represented by an agent).
There was a time that paying 6% was accepted as “norm” but not any more because listing agents today are “transaction brokers” and do not exclusively represent the seller, but instead represent "the deal". Back in the day, they just represented the seller. By owners in any Florida city can list their homes directly in the MLS with ADDvantage® and pass this commission savings onto to the buyer.
ADDvantage® has direct MLS membership in many Florida cities…even small MLS boards such as Amelia and Marco Island. (see our MLS board coverage)
List your home, condo, townhouse, vacant land, or rental anywhere in Florida Plus you'll have a professional listing in your local MLS, Realtor.com, Homes.com, MSN, Yahoo, Craigslist, GetMoreOffers.com, and 100's more by owner sites.
Read what our flat fee MLS clients say about our high degree a service and see why GetMoreOffers.com is your best choice for by owner with flat fee MLS in Florida!
Our Reputation Helps Flat Fee MLS Florida By Owners
What is the MLS?
The MLS, Multiple Listing Service, is a database of all Florida properties listed by Realtors®. There are over 50 MLS Associations in Florida and ADDvantage® belongs to most Florida Realtor® Associations from Miami, Orlando, Tampa, Jacksonville, Naples, and so on. When you list your home in the MLS, the listing broker offers a commission to all Realtors® (called a co-brokerage) in a concerted effort to sell the home.
Our reputation with Florida Realtors® can help your listing
Realtors® in Florida now know what we stand for. They know us as a full-service-concierge-flat-fee-MLS-listing company. Our effort to be the best has paid off for us and now you get the benefit as well by listing through us. More information
What is Realtor.com and IDX?
Each evening, all Florida MLS listings are uploaded to Realtor.com from each MLS Association and are re-displayed on sites such as GetMoreOffers.com, Realtor.com, and many other Realtor® websites using what is called an IDX feed.
Why list flat fee in the MLS?
Listing flat fee in the MLS saves the by owner seller in Florida from paying a listing commission. And, if you sell by owner with no Realtor® involved, you pay no commission. Listing commissions represent 50% of the cost of selling in the MLS. Most flat fee MLS sellers in Florida offer 3% to buyer's agents.
Why list flat fee MLS in Florida with ADDvantage®?
Since 2005, we have established trust and respect with Florida Realtors®. Every call for 5 years, 7 days a week, 8:00am-8:00pm has been answered live. 2,102 calls answered live in the last 12 months and 763 after hours. Realtors® trust ADDvantage® for support and service. This helps our clients get more showings. Trust, reputation, and reliability is why more by-owner sellers in Miami, Tampa, Orlando, Jacksonville, and other Florida cities list their homes flat fee MLS with us…Members of 25 Florida MLS Realtor® Associations.
Agent Activate®…Makes your Flat Fee MLS Florida listing smarter
Agent Activate® is an optional service where buyers are shown your property by one of our qualified agents. 100's of Realtors® throughout Florida have sold an ADDvantage® flat fee MLS listed property. We track and rate each Realtor® creating a pool of qualified Agent Activate® agents. Once you list your home with ADDvantage® each Realtor® that shows your home will be evaluated for their “Realtor® etiquette” and buyer skills via our feedback system. When we believe an agent has the right combination of skills, we then include those Realtors® into “your” Agent Activate® pool of available and qualified Realtors®. So when a buyer calls, the best agent will help sell your Florida home and will be paid your "offered" commission, typically 3%.
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Who We Are
Corporate Headquarters:
ADDvantage® Real Estate Services
1515 Carillon Street
Holiday, FL 34691
Direct: 727-942-2929
Toll Free:
Fax: 866-420-8957
Email: info@getmoreoffers[dot]com
Florida agents, more info
Florida Broker License number: BK409442…Serving Florida homeowners since 1984…Never a complaint, no disciplinary actions…EVER.
ADDvantage® is Florida's only flat fee MLS Florida listing service known to be an advocate of consumers. In 2006, ADDvantage's broker, Keith Gordon, wrote the “Flat Fee MLS Seller's Bill of Rights” defining what a flat fee MLS listing is and what it is not.
We are the best flat fee MLS Florida listing service because we care more! We are experienced and a trusted source for listing in the MLS. Offering flat fee MLS in over 40 Florida Counties including cities small and large…Miami, Marco Island, Amelia, Naples, Orlando, Sarasota, Jacksonville, Ocala, Tallahassee, Tampa, Florida Keys, Ft. Lauderdale, Ft. Myers and many more cities.
Phone support DOES matter when listing by owner MLS in Florida. ADDvantage® is Ranked 1st in Florida for customer service. We're chosen 2 to 1 over all other Florida MLS listing companies in Ft. Lauderdale, Miami, Orlando, Jacksonville, Tampa, and beyond.
2,102 calls answered live last 12 months and 763 after hours makes flat fee MLS listing in Florida with ADDvantage® like having a Realtor® stationed at your front door. No listing commission, no gimmicks, and all buyer leads are yours.
Click here to get to know what a flat fee MLS listing is all about.
ADDvantage® Will List Your Property In Your Local Board! Ask us why that's crucial to your flat fee MLS Florida listing & selling success!
ADDvantage® offers by owners in Florida superior FSBO marketing, International exposure, and our 8:00am-8:00pm live phone support results in more Realtor® showings because we never miss a call. By owners listing flat Fee MLS Florida choose the ADDvantage® brand 2 to 1 over other services.
ADDvantage® is a direct member of 25 Florida MLS Realtor® Associations. ADDvantage® offers by owner flat fee MLS listings in any city in Florida with our unprecedented 8:00am-8:00pm “live” phone support. We have the best reputation for flat fee MLS in Florida because of our attention to details. As a result, our by owner MLS sellers get more Realtor® showings!
We offer flat fee MLS listings in all major Florida cities of Miami, Jacksonville, Orlando, Tampa, and even small MLS boards such as Amelia Island and Marco Island. Wherever you have a need to sell or rent a home, condo, town home, or vacant land, we will have your home in the MLS the same day.
About the MLS Florida Realtor Associations:
South Florida MLS system is called the Southeast Florida Regional MLS (RMLS). This MLS system includes Greater Miami, Hollywood, Davie, Fort Lauderdale, Sunny Isles, Weston, Pembroke Pines, Golden Beach, North Beach, South Beach, Aventura, Hollywood, Dania Beach, and many more cities within Broward and Miami-Dade County. ADDvantage® holds membership in two South Florida Realtor® Associations, Greater Miami Association of Realtors® and the Greater Fort Lauderdale Association of Realtors®.
Central Florida MLS system is called the Mid-Florida Regional MLS (MFR) with the Orlando MLS as the original member. This MLS system is the largest Florida MLS listing system, which now includes all Orange, Hillsborough, Pinellas, Pasco, Manatee, and Sarasota Counties. Florida cites within MFR would include Orlando, Tampa, St. Pete, Clearwater, Palm Harbor, Holiday, Trinity, New Port Richey, Bradenton, St. Pete Beach, Maderia Beach, Redington Beach, Sarasota, Holmes Beach and Venice.
Ocala has its own MLS which covers all Marion County. Its Realtor® Association is the Marion County Association of Realtors®. St. Augustine and St. Johns have their own MLS associations and MLS systems.
West Coast of Florida MLS system includes Greater Tampa Bay and the cities of Tampa, St. Pete, Tierra Verde, Clearwater, Dunedin, Palm Harbor, New Port Richey, Trinity and St. Pete Beach. Tampa Bay has 3 major Realtor® Associations which are the Greater Tampa Association of Realtors® (GTAR), West Pasco Association of Realtors®, and the Pinellas Suncoast Association of Realtors®. ADDvantage® holds direct membership at West Pasco and GTAR which share data with Pinellas. All Tampa flat fee MLS listings go through GTAR and not Mid-Florida because GTAR issues “T” as the starting letter in the MLS number sequence. Mid-Florida uses an “o” (“oh”) which is very confusing because it looks like a “zero”. A Realtor.com search will not pull results if an unsuspecting person enters a “zero” instead of an “oh”.
South West Florida includes all cities south of the Sunshine Skyway Bridge. This includes Terra Ceia, Long Boat Key, Siesta Key, Holmes Beach, Anna Maria, Palmetto, Bradenton, Englewood, Sarasota, Fort Myers, Cape Coral, Estro, and Naples. The Mid-Florida Regional covers all Sarasota County to Pasco County. Bradenton has its own Realtor® Association, Manatee Association of Realtors®, which is separate from Sarasota. The Sarasota Association of Realtors® covers just Sarasota County and does not share data with Manatee MLS. Moving further south, Englewood has its own MLS Association (Englewood Area Board of Realtors®) but is covered by Sarasota's MLS and Mid-Florida. Fort Myers is its own MLS called the Realtor® Association of Greater Fort Myers and the Beaches which does not share data with any of its neighbors. Venice has its own MLS called Area MLS of Venice. Punta Gorda, Port Charlotte, and North Port use the Charlotte County MLS. Naples is its own MLS called the Sunshine MLS and its association is The Naples Area Board of Realtors®(NABOR). NABOR does not share data with its neighbor to the south, Marco Island. ADDvantage® is not a member of Marco but most Marco Realtors® belong to Naples where ADDvantage® holds MLS membership.
The southern most point of the United States is the Florida Keys. There are three MLS Associations, Marathon, Key West, and Key Largo MLS. All three share data from Key West to Marathon. ADDvantage® holds MLS membership in Marathon.
North Central Florida includes Gainesville and Tallahassee. Each has its own MLS and Association. The Gainesville-Alachua County Association of Realtors® covers Alachua county and the Tallahassee Board of Realtors® which includes the counties of Leon, Wakulla, Franklin, Jefferson, and Gadsden.
Northwest Florida includes Citrus County which has it own MLS and Association called the Realtor® Association of Citrus County. This MLS board covers Crystal River, Brooksville, Homosassa, Hernando, and Inverness. Dixie, Gilchrist, and Levy Counties are covered by Dixie-Gilchrist-Levy MLS.
Northeast Florida is Jacksonville. Jacksonville's MLS system is called NEFAR which stands for Northeast Florida Association of Realtors®. It covers greater Duval County and does not share data with any neighbors such as Amelia Island. ADDvantage® holds MLS membership in NEFAR and Amelia Island MLS. Amelia Island-Nassau Association of Realtors® covers Fernandina Beach. To the south of Jacksonville is Daytona Beach Board of Realtors® which also has their own MLS system which includes Daytona Beach, Ormond Beach, Port Orange, South Daytona, Holly Hills, and Howey-in-the-Hills. The Realtor® Associations of Clay, Putnam, St. Johns, and Ponte Vedra Beach all have their own MLS systems and separate boards.
Martin County Board of Realtors® is the Palm Beach Regional MLS. Melbourne Area Association of Realtors® is the Brevard County MLS. Jupiter MLS, Flagler County Association of Realtors®, Palm Coast MLS, Bunnell MLS and Beverly Beach MLS and St. Lucie MLS, all have their own MLS systems.
Panhandle of Florida of Santa Rosa County, Escambia, Santa Rosa, and Pensacola all use the PARMLS covering Escambia County and the Emerald Coast. (ECAR) Okaloosa, Walton Counties MLS, Bay County, and Panama City MLS.
Call Keith Gordon, broker, for more info: 727-942-2929
ADDvantage® Now Welcomes all Florida Agents to use our Flat Fee MLS Listing Platform
Become a flat fee MLS powerhouse by licensing our flat fee MLS software…
Agents and Brokers anywhere in the USA…Choose any unique URL or become an extension of getmoreoffers.com. We have the most robust flat fee MLS listing management software so you can offer your clients more control with less time for you to manage changes, auto-emails, flags for account tracking, buyer lead forwarding, RSS feeds, Street Smart ADDvantage® Realtor® E-Blast marketing, client control panel, and much more. You set the prices, choose program features, use our brands or yours, upload your logos, blogs, and even create agent pages for buyers, sellers, and short sales.
